Insights into the forces shaping our industry.
Evolving Dynamics in the Lighting Industry
Hiring Advice, Industry Commentary
Opportunities for Lighting Designers and Manufacturers
The lighting industry is experiencing a dynamic shift as Lighting Designers increasingly seek new career opportunities within manufacturers and rep agencies. Lighting Designers are gravitating towards roles in product development, product management, and sales. This trend presents a unique opportunity for manufacturers and rep agencies to tap into a talented pool of professionals who possess an in-depth understanding of lighting design principles and functionality of fixtures in real world applications.
This trend can be attributed to several factors:
- Innovation and Creativity: Product development roles within manufacturing companies offer Lighting Designers the chance to be at the forefront of technological advancements. Lighting Designers bring a unique perspective to manufacturers because they work with the architects and/or building owners to help them create their vision.
- Strategic Influence: In product management positions, designers can have a significant impact on the direction and success of new products. They can leverage their design expertise to ensure that products are not only functional but also aesthetically appealing. Lighting Designers specify 100’s of different lighting manufacturer’s products and know what works well and what doesn’t in specific applications or projects. They sometimes work with manufacturers to create custom products. They also understand installation challenges, and many have been onsite during installation, so they know what contractors look for in fixture design.
- Market Insights: Lighting Designers truly understand the market demands. We have placed many lighting designers that have done well transitioning into sales. They’ve been the people that Regional Sales Managers call on, so they understand the needs of customer.
Designers bring a wealth of knowledge and creativity to manufacturing companies, helping to drive innovation and product success. Simultaneously, manufacturers provide designers with diverse career paths that leverage their expertise and passion for lighting design.