Insights into the forces shaping our industry.

Job seekers today face a rapidly changing employment landscape, and for many, anxiety is a major part of the job search process. One of the most pressing concerns is automation. A recent survey found that 27% of workers worry about automation replacing jobs in the next five years, with that number rising to 37% among Gen Z workers. However, while these fears are valid, experts emphasize that they don’t tell the full story.

A 2020 World Economic Forum report predicted that while robots and automation could displace 85 million jobs globally within five years, they could also create 97 million new roles, particularly in technology, engineering, and automation support.

Real-world examples highlight both the challenges and opportunities of automation. Wired magazine, in a 2022 article titled “Automation Isn’t the Biggest Threat to U.S. Factory Jobs,” shared the story of an Ohio manufacturing plant that invested in nine cutting-edge welding robots. Surprisingly, the investment wasn’t as successful as expected—one robot was never even used because the company couldn’t find enough skilled robot operators or repair technicians to maintain them. This underscores the evolving nature of work: while automation may change certain roles, it also creates demand for new skill sets.

In response to these shifts, companies are becoming more flexible in their hiring criteria, prioritizing adaptability and transferable skills over rigid qualifications. If you’re navigating a job search or considering a career change, you can increase your chances of success by taking these five key steps:

1. Update Your Job Search Techniques – Stay informed about emerging trends, optimize your online presence, and leverage modern job search platforms.
2. Improve Your Networking Skills – Build connections on LinkedIn, attend industry events, and engage in professional groups to discover hidden job opportunities.
3. Take Inventory of Your Skills – Identify transferable skills that can be applied across industries, particularly in fields where automation is creating new opportunities.
4. Create Targeted Resumes – Tailor your resume for each job application, emphasizing relevant skills and experience.
5. Set Clear Goals and Take Action – Define specific career objectives and take measurable steps to achieve them, whether through additional training, certifications, or strategic job applications.

While the job market is evolving, opportunities are expanding for those who are proactive, adaptable, and open to learning new skills. By taking a strategic approach to job searching, workers can navigate these changes with confidence and find meaningful career paths in the age of automation.

Written by Pati Kelly – Executive Recruiter / EVP
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